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Sony Ericsson 2010 results on firm footing, to benefit Taiwan handset makers

Jan 21, 2011 Cellpex, United States, Ohio - admin

Handset vendor Sony Ericsson turned in four straight profitable quarters in 2010 thanks to a successful corporate structure makeover that saw the company let go 4,000 employees and adjust product strategies in the past 2-3 years. Although market share and revenues took a hit, gross margin improved from 15% in 2009 to 29% in 2010 as the company placed stronger emphasis on smartphones, and average selling price (ASP) also rose from EUR119 (US$160.4) to EUR146 during the period.



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