comScore: Samsung, Apple grow in the US, others decline

comScore studies the US smartphone market closely and has published a report on the March-June quarter. Smartphone penetration continues to inch upwards (up 4%), reaching 71.6%. In total 173 million US residents own a smartphone now.

Apple and Samsung combined rule around 68% of the market and are only two in the Top 5 that increased their market share. Apple remains the biggest smartphone vendor in the US with 42.1% (up 0.7 points) while Samsung is second with 28.6% (up 1.6 points).

LG, Motorola and HTC fill in the rest of the Top 5 with 5-6%, but all three declined slightly during the three month period.




Top Smartphone OEMs
3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014
Total U.S. Smartphone Subscribers Age 13+Source: comScore MobiLens
 
Share (%) of Smartphone Subscribers
Mar-14
Jun-14
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
Apple
41.4%
42.1%
0.7
Samsung
27.0%
28.6%
1.6
LG
6.7%
6.4%
-0.3
Motorola
6.4%
5.9%
-0.5
HTC
5.4%
4.8%
-0.6



Even though Apple dominates the market, in terms of OS market Share Android powers just over half of all US smartphones, with iOS coming second with 42.1%. Interestingly iOS grew even though the iPhone 5s is getting long in the tooth (the iPhone 6 is just over a month away).

Microsoft saw Windows Phone go up a notch but it's still at a measly 3% or so. BlackBerry isn't showing signs of turning things around.

The top smartphone app by quite some margin was Facebook - 73.6% of smartphones ran it. The separate Facebook Messenger app is 10th. Google's competing social network app Google+ is 15th, installed on a fifth of smartphones. Twitter is an inch ahead while Instagram leads both with 30%.

Tied for second are YouTube and Google Pay Store, essentially matching Android's market share.

Google Maps serves nearly half of the market while Apple Maps is (strangely) guides about a quarter of smartphone users. iTunes Radio/iCloud has a similar market share, this suggests surprisingly few iPhone owners use Apple's services.



Top 15 Smartphone Apps
June 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: comScore Mobile Metrix
 
Top 15 Apps
% Reach
 
    Smartphone App Audience
100.0%
1
    Facebook (Mobile App)
73.6%
2
    YouTube (Mobile App)
52.1%
3
    Google Play (Mobile App)
52.1%
4
    Google Search (Mobile App)
47.9%
5
    Pandora Radio (Mobile App)
45.6%
6
    Google Maps (Mobile App)
45.1%
7
    Gmail (Mobile App)
41.5%
8
    Instagram (Mobile App)
30.4%
9
    Yahoo Stocks (Mobile App)
30.3%
10
    Facebook Messenger (Mobile App)
26.9%
11
    Apple Maps (Mobile App)
26.2%
12
    Yahoo Weather Widget (Mobile App)
26.0%
13
    iTunes Radio/iCloud (Mobile App)
22.5%
14
    Twitter (Mobile App)
21.7%
15
    Google+ (Mobile App)
20.3%
...

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