Androids Impact on Googles Future


Faisal Laljee submits: In a short period of time, Google's (GOOG) mobile operating platform, Android, which competes with Microsoft's (MSFT) Windows Mobile, Apple (AAPL) iPhone OS, Symbian and Palm (PALM) OS has garnered plenty of attention and accolades. As was the case when Apple’s App Store was launched some 15 months ago now, Android’s Market, which is Google’s version of Apple’s App store, has generated a lot of attention. According to mobile analytics and advertising providers Flurry and AdMob, developers are devoting significant resources to the mobile platform, which will result in a boom in Android apps. Flurry, a San Francisco-based mobile metrics company, reported a 94 percent increase in the number of projects started by Android developers between September and October. According to recent reports, over 3 million Android handsets have been sold so far, and the share of requests AdMob gets for advertising from Android smartphones sits at 17 percent of all smartphone traffic as of September. Currently 12 Android phones are available in the market with more than 75 million Android handsets slated to ship in 2012, according to Gartner Research. Moreover,T-Mobile (DT) and Verizon (VZ) have stepped up their efforts to market a competitor phone to iPhone, which is still exclusively available through AT&T(T).Complete Story »


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