BlackBerrys Secret Weapon: Women



The two most significant words that BlackBerry CEO Thorsten Heins said during the company's big launch event this week may not have been "BlackBerry 10," but rather "working moms."
Sometime between unveiling the two new BlackBerry 10 smartphones that had already leaked weeks before and announcing that Research In Motion would finally change its name to BlackBerry, Heins revealed that the company wants to expand beyond those who work in a corporate setting and appeal to "artists, working moms, hundred-meter sprinters, you name it." Yet, it was the second group on that list that proved to be a focus of the event.
Heins talked about women multiple times during the event and drove the poin… Continue reading...
More About: alicia keys, blackberry, Marketing

View Source »