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Apple's iPhone Pricing Is Resilient ... For Now

Jul 23, 2010 Cellpex, United States, Ohio - admin


Trefis submits:
Apple (AAPL) recently announced results for the second quarter of 2010. Headline news: Despite increasing competition in the smartphone sector, iPhone pricing remained strong at an average of $595 for the quarter. This compares well with the $593 average price for the whole of 2009. In response to this news, we have increased our Apple stock price forecast from $296 to $337. This forecast incorporates our assumption that competitive pressures will force Apple to lower iPhone prices over time. Our analysis follows below.Complete Story »


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