Luis Sosa talks about mobile technology


Convinced that technology is not a privilege but a right for all, visionary Luis Sosa has positioned his company to expand access to mobile technology and create a connected global community.
Latin America is leading the global mobile growth trend and has become an open field for fierce competition among manufacturers and carriers. Innovation and accessibility is then vital to achieve market share. Luis Sosa, a visionary entrepreneur who knows the inside outs of the region, is leading the new technology war in latest mobile technology by making it accessible to everyone regardless of their socio economic status.


“Technology should not be a privilege, it should be a right for everyone,” the CEO of DDM Brands, Luis Sosa, told VOXXI. “Continuous innovation and changing the way people think about smartphones is part of our mission. Offering affordable and cutting edge phones at a time when they need them the most is our way to empower our current and potential customers.”
  
According to a report from The World Bank, the extension of mobile cell signal has grown to reach almost 98 percent of the LATAM population while 84 percent of households are subscribed to some sort of service. Argentina, Chile, Mexico and Venezuela are at the top of the list in mobile subscriptions.
“The next war is around handsets’ pricing,” Sosa explains. “Mobile technology is growing at an unparalleled pace globally and, as mobile devices prices fall, the expansion will continue to grow.”
According to the entrepreneur, companies in the US are able to subsidize phones through carrier’s multiannual contracts but Latin American subscribers are more used to pre-paid services, which allow them to control their cost and provide access in a wide range of plans and budget options.

“We have launched our last Android smartphone series under the mobile brand Yezz in stores throughout South and Central America, and the Caribbean.  The Andy 4, for instance, has comparable technology with the iPhone –a 1GHz Dual core processor, touch sensitive screen and Android 4.1 Jelly Bean operating system–that sells unlocked under $150 while the iPhone 4 or 4S sells at $600 to $800 depending on the country,” Luis Sosa said.
  
The DDM CEO believes the same changes are coming to the US mobile market, where companies such as T-Mobile, Boost Mobile, MetroPCS and Virgin Mobile are paving the way, and traditional carriers –Verizon Wireless Prepaid and AT&T Prepaid– are now jumping in. So he has now launched the same line in the United States.
From washing cars to global entrepreneur
Luis Sosa, a seasoned mobile technology businessman who began washing cars for the mobile company he wanted to work for and is now the CEO of a major competitor in the mobile technology arena, was born in Long Island, NY.
He grew up in Miami and Venezuela, which allowed him to better become a bicultural entrepreneur who was always amazed by mobile technology and its growing business.
While selling mobile devices and accessories for major brands in Latin America in 2003, he saw firsthand the mobile explosion that occurred after 2005.
“However, this technology was available to a few, so in 2008 I decided it was time to start manufacturing low cost state-of-the art mobile devices that would attend the needs and ways people in Latin America use phones,” Luis Sosa said.
Taking advantage of his distributorship knowledge, in 2011 he launched DDM Brands, focusing on developing open market phones with dual and triple SIM capabilities, which allow multiple phone lines on the same device.
“Two lines in the same phone are greatly convenient for those traveling from and to Latin America constantly, or those moving around Latin American countries. It allows the users to subscribe to two different carriers –for instance, T-Mobile and AT&T or other regional carriers- and provide the best mobile signal reception anytime and anywhere each network has a stronger reach,” Luis Sosa explains.
Samsung and Nokia offer this technology in India and Brazil but it is not very common in the United States, where the market is extremely “carrier” oriented, according to Luis Sosa. “Many Americans and Latinos in the US are afraid of switching to different carriers or are tied with multiannual contracts that subsidize the price of phones, but Latin America users have a tradition of open markets,” he said.
Sosa has positioned his company to do things the right way. A large part of his rapid success has been the  ability to establish relationships with trusted technology brands in the industry such as Bluetooth, Facebook, Qualcomm, Mediatek and Spreadtrum, which allows its devices to offer the best features.
He has also set high standards in design and innovation, hiring engineering, design, logistics and customer services specialists among his 600 employees working at the Miami, Florida, Mexico, Venezuela and China facilities.
Mobile devices are much more than just communication tools because they offer the possibility to connect a global community to opportunities in education, health information and business. Luis Sosa believes the emerging markets, rather than the traditional ones, will be leading the way of innovation in the future.
Read more: http://www.voxxi.com/luis-sosa-technology-innovation/#ixzz2aYiLkn3x

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