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Digitimes Insight: Acer needs new business model for mobile devices

Apr 01, 2011 Cellpex, United States, Ohio - admin

Facing fierce competition in the mobile device market, Acer has decided to replace its CEO and president Gianfranco Lanci. The company may not have to completely abandon its existing strategies of giving more emphasis on marketing than on product R&D because of Lanci's departure. But it definitively must devote more efforts to mobile devices and establish a new business model that leverages its current advantages.



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