Handset prices continue to fall, even as high-end features rise, says NPD

According to The NPD Group, buy-one-get-one (BOGO) offers and other price reductions on smartphones led to a 3% decline in average prices in the third quarter of 2009. The overall average purchase price for handsets in the US fell to US$85, which is down from US$88 in third-quarter 2008. Smartphone unit share held steady against feature phones; 28% of handset sales were smartphones last quarter.



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