HTC: the One is selling better than last year's hero products, but next quarter may see a loss





HTC's unaudited results for Q2 2013 showed a sign of hope, but in today's call for the Q3 guidance, the Taiwanese company expects next quarter's revenue to be in the range of $1.67 billion to $2 billion, with an operating profit of anything from $0 down to... well, a margin of -minus 8 percent, which would equate to a horrible loss. This is also a notable drop from last year's $2.4 billion revenue and $168 million operating profit.

CEO Peter Chou blames this decline on the higher cost structure (bill of materials and operating costs) and the clearance of aged inventory in the channel, but he hopes that Q3 will be the bottom in terms of HTC's profitability. CFO Chialin Chang added that his team has a few actions in place to help restore the company to profitability very soon.
Filed under: Misc, Mobile, HTC
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